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When My Chemical Romance announced their reunion tour in early 2020 – the band’s first extended spell on the road in nearly a decade – they promptly sold out three nights this month at Milton Keynes Stadium (30,000 seats) and shifted 228,000 tickets for their North American tour in less than seven hours. It’s not an unusual state of affairs: before their 2013 breakup, the US four-piece frequently headlined arenas and festivals. The difference is that back then, they were unlikely superstars, misfits who inadvertently infiltrated the mainstream – now, they return to a pop cultural landscape they helped to define.
Led by vocalist Gerard Way, a talented comic artist who grew up listening to punk, metal and Britpop, they started off scrapping in New Jersey’s early 00s basement-venue hardcore circuit alongside bands such as Thursday. Their music took a darker turn on 2004’s breakthrough, Three Cheers for Sweet Revenge, an album influenced by the Cure’s gloomiest moments and the gothic-tinged punk fury of Misfits and the Damned. In the wake of that album’s success, My Chemical Romance (MCR) swiftly shifted gear once again. Driven by the UK No 1 hit Welcome to the Black Parade, a multi-part epic in the spirit of Queen’s Bohemian Rhapsody, the band embraced Bowie-calibre shapeshifting, Pink Floyd’s grandeur and glam rock’s sledgehammer riffs on 2006’s The Black Parade. MCR’s final album to date, 2010’s Danger Days: The True Lives of the Fabulous Killjoys, was yet another departure, which drew on bratty punk, swaggering 80s rock and new wave’s colourful keyboards.
Today, MCR’s legacy is arguably comparable to that of Nirvana, another group of scrappy underdogs who proudly identified with the outcasts. Both bands drew on underground punk influences for inspiration and spoke to the marginalised; both became cultural forces by accident. Like Kurt Cobain, Way is an outspoken feminist (and fan of riot grrrl). These parallels weren’t lost on him. “I found myself in a position where I was obviously not nearly at the level that Kurt was, but I was speaking to a young generation of people,” he told GQ last year. “It doesn’t mean you have to play the fame game or the red carpet game or anything like that … Nirvana inspired us to reject those things.”
Declining celebrity and refusing to back down in the face of mass-media vilification allowed MCR to establish their own powerful stance, which resonated loudly with admirers who also existed outside what was considered marketable and acceptable by the mainstream. Not only has the world got kinder to the “emo teens” of the world in the years since the band split, but being an outsider has also become highly sought after as a marker of cultural cachet. The victory lap is theirs to take: three cheers for sweet revenge.
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