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JoJo Siwa, 16, has spaghetti blond hair and a voice like a wooden roller-coaster track–fun but rough, with unexpected undulations. She began her rise to fame around 2015 as a hammy preteen with a machinating mom on the Lifetime reality-TV series Dance Moms. Since then, a talent deal with Nickelodeon has crowned her America’s most famous children’s entertainer–a singular star with more spunk than Shirley Temple and the merchandizing power of both Olsen twins. Arguably, Siwa’s main career is as a singer, though what sets her apart from the earlier child stars is the relative equanimity of her pursuits and the way they’ve been stitched together to perpetuate one another, using her online presence as a thread. On YouTube, Siwa has 10 million subscribers, mostly grade-school kids and preteen girls who listen to her music, consume her lifestyle content and beg for the hundreds—thousands?—of products featured throughout both. When JoJo Siwa passes through your town—and she might on her JoJo Siwa D.R.E.A.M. the Tour—sales of her signature hair-bow line at Claire’s could spike up to 60%. In an age when more than one-third of kids rank social-media stars as role models!